TLC Sport

SARA’S STORY

Driven by her passion for fitness, Sara founded her own activewear brand in 1984 with the vision to give women what they really wanted, quality clothing at a price that’s fair.

Born in London, Sara married and moved to Cairo at the age of 20 where she taught aerobics to ex-pat and local women; the numbers grew quickly due to Sara’s refreshing and innovative style. With a sewing machine and fabrics from the local market, Sara began creating her own leotards to teach in. Word soon spread and her designs became increasingly popular, so she set up a small factory below her studio and began manufacturing leotards for her clients in 1986. The Leotard Company (TLC) was born.

Sara moved back to the UK in 1989 taking the brand with her. She went on to have 5 children whilst growing her mail-order clothing business within the UK. Charlotte, her youngest daughter, took a keen interest in the company and in 2012 she joined forces with Sara, with the vision to build and scale her mother’s legacy.

Sara and Charlotte are passionate about building confidence in women. They design and produce their activewear with one sole purpose; to support, inspire and encourage women to achieve their goals and flourish in their bodies.